Content from the California Marine Sanctuary Foundation (CMSF):
We are excited to be sending out the sixth content packet for the Marine Protected Area Social Media Campaign! We are now officially 10 months into this year-long campaign.
The goal of this campaign is to heighten the visibility of California’s MPAs on social media platforms to increase awareness, particularly ahead of the 2022 MPA management review.
This link will take you to the sixth packet of curated posts for April and May. Within each page you will find suggested text for the caption, suggestions on how to customize the content to your specific location, hashtags to use, and links to high resolution media to accompany the messages. We hope you will join us by posting once a week, using the hashtag #CalifMPAs or #CaliforniaMPAs.
Feel free to modify the content and use it however you’d like- You can change text or images to match your audience and location or use it as it is.
We’ve also compiled an information sheet that contains further details on how to participate, social media best practices, tips and tricks for boosting your reach and growing your followers, and more! You will also find a list of links at the bottom that you may find useful for additional information.
We appreciate the effort that has been put in over the past 10 months to raise awareness of our state MPAs, and look forward to the final months of this campaign!
Please feel free to share this with anyone you think that would be interested in joining the campaign. Don’t hesitate to contact katelyn@californiamsf.org with any comments, questions, or concerns.
Here are some updated stats for the last 10 months of the campaign:
- From June through March there have been 1,201 posts using the CalifMPAs hashtag, reaching 485,202 unique users across social media platforms. A total of 37,622 social media users across all platforms engaged with these posts (comments, likes, shares).
- From June through March there have been 493 posts using the CaliforniaMPAs hashtag reaching 19,679 unique users across platforms. A total of 54,377 social media users across all platforms engaged with these posts.
